Let me show you how.

You are capable. Intelligent. You hold everything together for everyone around you. And privately — you wonder when it gets to be your turn. To feel calm. Clear. Like yourself again.

I am Annamaria. Mindset coach. Founder of InsideSpark. I spent 20+ years in luxury fashion — selling confidence for a living. Then I had to find it myself. The hard way. Now I help others do the same. Directly. Honestly. Without prescriptions.

Available in English · Deutsch · Magyar

Breathing technique for relaxation – arms raised, deep diaphragmatic breathing.

You already know something needs to change.

  • Your mind runs before your eyes are open in the morning.
  • You perform perfectly on the outside. Inside is a different story.
  • You have tried the advice. Read the books. Followed the protocols.
  • Nothing sticks. Because nobody gave you something built around YOU.

You do not need another prescription. You need someone who asks the right questions.  And tells you the truth — directly, not softly.

That is exactly what I do.

 

Conscious breathing to regulate the nervous system and restore inner stability.

From Prada to Purpose.

I spent 20+ years in premium and luxury fashion retail. Management. Leadership. Boutique owner. Brands like Furla, Prada, Miu Miu, Nespresso. The kind of career that looks impressive from the outside.

Then perimenopause arrived. Along with Morbus Basedow — an autoimmune disease causing hyperthyroidism that doctors said only 30% fully heal from.

I decided I would be in the 30%. Strict diet. Full commitment. No shortcuts. I got my life back.

But what hurt more than the diagnosis was this — My best friend told me to see a psychiatrist. "It is just anxiety, Annamaria."

That moment taught me something I have never forgotten: Nobody is coming to save you. Only you can do that.

That experience — combined with years of watching capable, high-performing people quietly fall apart behind the performance — is why I became a coach.

I do not meet you with softness. I meet you with honesty. I ask the questions nobody else is asking. And I help you build a life you actually want to live — not just perform.

This is not a programme. It is a conversation built around you.

Every person I work with is different. What we do together depends on what YOU need.

It might include:

Mindset work — uncovering and shifting the patterns keeping you stuck

Breathwork and gentle movement — because your body holds what your mind hides

Building lasting habits — small, real, sustainable. Not a 30-day challenge

Direct honest conversation — about what is actually going on

Practical tools — that work on a Tuesday morning when everything hits at once

Sessions are 50 minutes. Online. One session per week.

We start with a free 30-minute discovery call.

No commitment. No pressure. Just a conversation to see if we are the right fit.

Investment: €150 per session

Languages: English · Deutsch · Magyar

Online coaching with Annamaria Fornaro – personal guidance from anywhere.
Woman reflecting during a coaching session on inner clarity and balance.
Client after successful coaching – inner peace and joy for life.

What people say after working with me.

Not the clinical results. The actual feeling.

"She does not only focus on performance — she helps you feel happy and fulfilled in what you are doing. She shows you how to love yourself first in order to love what you do."

— Green Planet — LinkedIn

"Her approach is supportive, practical and easy to apply in everyday life. She genuinely cares about sustainable wellbeing. I highly recommend her coaching."

— Rhea M., Sports Scientist

"Through her sensitivity and guidance I learned to set boundaries and finally feel calmer and truly happy."

— Marco, client

 

People who work with me start showing up differently in the world. More grounded. More confident. More themselves. The people around them notice before they do.

Need support between sessions? Meet InsideSpark.

I co-founded InsideSpark — an AI coaching app I built because I needed it myself.

For the mornings when everything feels grey for no reason. When you cannot wait 7 days for your next session. When you need the right question at the right moment — right now.

InsideSpark remembers your whole story. Available 24/7. Without judgment. Without a waitlist. Not affirmations. Not a chatbot that forgets you. A coach that actually knows you.

Built on evidence-based methods developed with certified psychologists. ACT · Somatic work · Positive psychology · Nervous system regulation

Available in English · Deutsch · Magyar. First 7 days completely free.

Ready to stop performing and start living?

You do not need to be fixed. You do not need another prescription. You need someone in your corner who tells you the truth.

Book your free 30-minute call. No commitment. No pressure.

Just a conversation — and we see if we are the right fit.

Sessions in English · Deutsch · Magyar  |  €150 per session  |  Online

Frequently asked questions.

Is this coaching or therapy?

Coaching is not therapy. We do not look backwards to diagnose. We look at where you are now and where you want to go — and build the path together. If I sense you need therapeutic support, I will tell you directly and help you find it.

Who do you work with?

I work with men and women who are ready to stop running on autopilot. Professionals, entrepreneurs, people in life transition. Anyone who feels capable on the outside and knows something needs to shift on the inside.

How long does it take to see results?

Most people notice a shift within the first 2-3 sessions. Lasting change takes longer — typically 2-3 months of consistent work. We go at your pace, not a fixed programme timeline.

Do I need any experience with coaching or mindfulness?

None at all. You do not need to prepare anything. We start exactly where you are.

 

What languages do you coach in?

English, Deutsch, and Magyar. All sessions are online so you can join from anywhere in the world.

What is InsideSpark?

InsideSpark is an AI coaching app I co-founded. It works alongside coaching — available 24/7, remembers your story, gives you the right exercise at the right moment. First 7 days free at insidespark.app

How do I get started?

Book a free 30-minute discovery call. We talk, we see if we are the right fit, and if we are — we start. No commitment until you decide.